About This Course

The purpose of this course is to assist beauty professionals in exploring ideas around adding lucrative online components to their businesses. In these uncertain times, it is important to be able to maintain stability while at the same time being flexible.

***This training was originally recorded for the Professional Beauty Association (PBA) for the “Changing Course” Series discussing how to prepare and thrive during an economic downturn.***

During this course we will discuss...

  • Ways to transition your business to virtual regardless of your service offerings

  • Why it is important to “niche-down” in order to be more marketable

  • Strategies to market the online component of your business

  • Why it is important to have an online component to your business

What are previous students saying?

5 star rating

Marketing for Beauty Business Professionals

Jade Boykins-Humphrey

Loved every bit of it! Crystal is an amazing teacher!

Loved every bit of it! Crystal is an amazing teacher!

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5 star rating

This class was awesome!

Megan B.

This class was very useful. I love how Crystal breaks down the key essentials that you need to know to get you started running your beauty business professio...

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This class was very useful. I love how Crystal breaks down the key essentials that you need to know to get you started running your beauty business professionally. Crystal made me feel comfortable in asking questions regardless of the question.

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5 star rating

I highly recommend this course!

Rondah Caesh

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About Your Instructor

Licensed Esthetician & Business Coach

Crystal Ochemba

Crystal Ochemba is an experienced Licensed Esthetician, Laser Practitioner, Makeup Artist, Business Coach and Licensed Continuing Education Provider with a combined 10 years of experience in both Business Marketing and the Beauty Industry. In addition to her Esthetics License, she holds Bachelors and Masters degrees in Advertising & Marketing. During her career, she has used her knowledge and experience to successfully build her own beauty business as well as the beauty businesses of other creative entrepreneurs including barbers, cosmetologists, estheticians, etc. When she is not servicing her own clients, she enjoys training and coaching other beauty professionals on how to use proven marketing techniques to increase customer acquisition and conversions. She feels that her biggest asset is her ability to intersect her passion for both Marketing and Beauty with her signature training courses.