The next live course is Sunday March 26th- Monday March 27th
The biggest challenge of a solo esthetics practice is juggling your roles as a high-end service provider, strategic marketer, and smart business person all in one.
The stat that says 80% of salons and spas fail within 18 months of opening reflects just how difficult it is to wear so many hats.
And honestly, it took me a full year after starting out as a solo esthetician to figure out a blueprint for marketing, getting clients, and charging higher-end prices.
A blueprint that actually works . . . not just for me, but for my consulting clients and students.
But the blueprint didn’t come easily. When I first started my solo Esthetics practice, I spent a lot of time spinning my wheels trying to figure out how to get clients through the door.
I couldn’t even imagine making the $30K to $40K per month that I now make. I had no idea how to get people coming back to me weekly, bi-weekly, and monthly.
If I’m being real . . . when I first started, I couldn’t even pay myself a decent salary.
I knew something needed to change. I didn’t want to continue with the #StruggleLife.
After trial and (a lot of) error, I started marketing in a much different way than I did before.
It was honestly scary at first . . . not because it was expensive (it wasn’t ), and not because it was complex or time-consuming (I still had time to run a full-time esthetics practice) . . . . it was scary because I hadn’t seen anyone grow their business in the same way.
Now, I have a loyal client list with an occasional waiting list and I can pay myself a salary that I am proud of.
I’ve been in full-time business for 7 years . . . and this unique way of pricing, packaging, and marketing that I started doing in Year 1 has kept getting stronger. I grow my income, year after year, without adding more work to my plate.
So, I created an interactive course for you—a robust set of workshops to help you build a lucrative esthetics practice and have more time freedom . . . time with your family, time for yourself, time for other important projects/goals, etc.
The 6-Figure Client-Generating Bootcamp is a two-day bootcamp that will teach you what it takes to be profitable in 2023 and beyond.
You will leave this experience knowing how to price and package your services so that you produce fast cash flow, and how to implement proven social media marketing strategies into your monthly content, so that you can bring new & returning clients through the door.
Most solo estheticians start their practice offering everything to everyone. It’s what I did when I first started. But, I soon learned, your target audience is not everyone . . . and when you try to market to everyone, you either get no clients at all, or clients who aren’t willing to pay your prices. In Section 1 we will work to narrow down services that are profitable and identify who actually needs them. The exercise that we use to strategically define your target audience is the exact method I used to get my first full book of business.
Most estheticians price their services based on the market only. Using this method of pricing services will send you into a losing battle and attract clients who are only price shopping. During Section 2, we will dive deep into how to price your services according to what you need to make per year and not just by pricing out the competition.
Imagine not having to worry about clients for up to 6 months! Imagine being able to simply show up to work every day and do what you do best. In this section, I will be sharing my methods of packaging my services to make them not only attractive to my clients but also the secrets to how I am able to secure my income 3-6 months at a time.
Did you know that followers DO NOT equal clients? Most solo estheticians get caught up in gaining followers on social media without a clear strategy behind it. The reality is, having a strong, clear social media presence and marketing message is key to bringing clients in the door. In this section, you will learn how to craft your marketing message that will actually have clients saying “I need to work with her/him!” Trust me, my clients say this all the time!
This section will be interactive. We will build a social media ad together. This ad will be customized for you and your business. You will be able to repeat this strategy over and over again for years to come!
If you are tired of wasting time and money and spinning your wheels trying to figure out how to take your Esthetics practice to the next level, this 2-day Bootcamp can jumpstart an entirely new way of marketing and growing your business.
Clients who have worked with me in the past have reported that they are generating $10k-$15k months and are fully booked! I can’t be more proud of them, and I would love to work with you.
A clear vision of who your business is serving and exactly how to reach them.
Text length of individual points can be shorter or longer depending on your needs
Services that are priced to make you 6 figures within 12 months!
Perfectly orchestrated packages and a sales plan to get you selling packages and securing your income for 3 - 6 months.
A clear social media marketing plan that will help you reach the customers you want in your business.
$299
Loved every bit of it! Crystal is an amazing teacher!
Loved every bit of it! Crystal is an amazing teacher!
Read LessThis class was very useful. I love how Crystal breaks down the key essentials that you need to know to get you started running your beauty business professio...
Read MoreThis class was very useful. I love how Crystal breaks down the key essentials that you need to know to get you started running your beauty business professionally. Crystal made me feel comfortable in asking questions regardless of the question.
Read Less
Crystal Ochemba